What's It Worth To You?

I’m part of many artist groups on Facebook, and I often see new artists asking the same question:“How much should I charge for my work?”

It’s an important question—but there’s no one-size-fits-all answer. So I usually ask them: “What is your time worth?”

On the other side of this, I just as often hear people saying that artwork is “too expensive.”They ask, “How can an artist charge that much?”

The truth is: pricing art is deeply personal. It’s about value, not just hours.

We pour our time, skill, experience, and emotion into every piece we create. A single artwork can take weeks—several hours a day, often more than a typical eight-hour workday. And unlike a regular job, there’s no overtime pay. No benefits. No guaranteed income.

Now imagine needing to create enough artwork to support an entire household.

Art isn’t priced by the hour.It’s priced by the worth of the artist,the value of the vision, and the years of practice behind every brushstroke.

So ask yourself as a potential customer, "What's the artwork worth to you?" The true value of a piece, like beauty, is in the eye of the beholder.